Like many other companies, Bring has chosen to put a stronger emphasis on digital tools in their marketing efforts. The goal is to be independent in running a thriving inbound marketing effort, but first, they had to lay a solid and sound foundation – which was done in collaboration with Inbound Norway.
“We're thrilled that the momentum from inbound marketing is picking up. We started more or less from scratch with digital marketing and inbound marketing and to see those results in the first year is very pleasing, especially when we know that inbound marketing is about playing the long game ” says Digital Marketing Manager, Tom Banks.
“We sell courses, certifications and other services of relatively high value, which means that most of our customers do a great deal of research before they choose a product and supplier. This fits well with inbound marketing because we have become more visible in search engines and on social media. To illustrate: We get around 400-500 new contacts every month and about 40 percent of these come from organic search. We also hit our target audience well on social media because we target based on the personas we have identified through the inbound marketing methodology.”
“With more than 20 years of experience in marketing and sales, I’ve never experienced working with a system and a strategy that works as well as inbound marketing does for us. Inbound marketing enables you to cover your client’s needs throughout the whole process from lead to conversion. Also, it’s very measurable and obvious which activities lead to sales.”