What if there existed a marketing strategy that could provide your company with increased ROI, a lower customer acquisition cost (CAC) and a higher customer lifetime value? Well, there is. Say hello to inbound marketing and sales: the methodology that increases your marketing ROI.
In The State of Inbound report 2017, which includes over 6,000 respondents from North-America, Latin America, Europe, the Middle East, Australia and New Zealand and Africa, 46 % of the respondents said that inbound marketing gives them higher ROI.
With this starting kit you will be able to calculate your company's potential ROI and get a checklist for the criterias your company need to meet in order to achieve success with inbound marketing and sales.