This is Inbound

A blog about inbound marketing, sales and lead generation

The answer you can expect when asking your CEO for a larger marketing budget

Carina C. Carlsen | 29. August 2018

Imagine what you could do with just a slightly larger marketing budget: Attract more visitors to the website and convert more leads which, in most cases, will lead to more customers. If you plan to present this idea to the CEO – here is the answer you’ll most likely get and how you can prepare for it.

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Infographic: How to conduct an inbound sales call

Helene Olsen Nordviste | 23. August 2018

Inbound sales are about listening to the prospect and using the information you have about this person to offer the best solution for each lead. But how should you proceed in a sales call to close the deal – regardless of whether the lead loves your company or if he has forgotten who you and your company are?

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How to use Instagram to build your company's reputation

Ingunn Bjøru | 17. July 2018

One question many marketers have today is how to build your corporate reputation on Instagram? How can you build a good employer brand to make your business attractive to job seekers, other businesses and customers? It is, after all, a potential range of 800 million people. 

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Why is the number of sessions in HubSpot different from the number of sessions in Google Analytics?

Kristine Hansen | 05. July 2018

If you use several different analytics tools to report traffic to the website, you may have discovered that the numbers often vary from tool to tool. Why is this the case?

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3 reasons why CEOs love inbound marketing

Nana G. Kwapong | 05. June 2018

As the head of your company, it is a daunting task for your CEO to decide where and how to allocate funds within your company. As a marketer, you must help make these decisions easier by defending your budget and proving the ROI of the marketing efforts.

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[Video]: How to make the marketing department feel ownership to the company's overall goals

Ingunn Bjøru | 28. May 2018

In all companies, no matter how big or small, it may be difficult to make the entire company feel ownership to the business’ overall goals and profitability. To do this, you must simply break down the goals into specific numbers for each department to reach. Watch our video to learn how.

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How to increase the lifetime value of each customer

Ingunn Bjøru | 21. May 2018

Wouldn’t it be great to implement a strategy that helps you increase the lifetime value of each customer rather than always spending your budget acquiring and closing new customers? Here are three ways to do just that. 

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Infographic: The CEO’s 5 minute guide to inbound marketing and sales

Ingunn Bjøru | 14. May 2018

A marketing and sales strategy that gives higher ROI,  a lower customer acquisition cost (CAC) and a higher customer lifetime value? Yes, it does in fact exist. This is inbound marketing – briefly explained.

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SEO Survival Guide for 2018

Kristine Hansen | 09. May 2018

Before we answer the question of how you can stand out among the many  search results in Google and get your content to the first page, we need to take a step back and answer the big question; What is SEO? Here’s what you need to know about SEO in 2018.

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