This is Inbound

A blog abound inbound marketing, sales and lead generation

How to determine if you need help with the sales process?

Did you know that only 1% of traditional cold calls result in meetings? Or that over 90% of B2B decision makers don’t answer cold sales calls?

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4 things you should consider before an inbound sales meeting

A sales team's main goal is to continually acquire new sales – right? However, digitalisation has put the customer in the driver's seat, and the salesperson in the back seat, which can present a challenge. So how do you conduct a good sales meeting in 2018? 

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3 key factors for successful sales enablement

To achieve the best possible results for both the marketing and sales department there has to be a close working relationship between the two, so-called sales enablement. But what needs to be in place for this collaboration to work for both parties? Here are three key factors for sales enablement success.

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What can inbound sales do for your business?

In today's society, it’s the buyer who dictates what happens, not the salesperson. Did you know that 81% of people who make bigger investments do research online before buying? In other words, the buyer has the power – not the salesperson.

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Google is cracking down on unsecured websites: Here's what you need to know

Since October last year, Google has been hitting hard on unsecured websites. Therefore, you need to protect your website and your visitors by making the necessary changes. But what do you really need to take care of to make your website safe in the eyes of Google?

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From nothing to HubSpot Platinum Partner in just 7 months

June 2017 saw the start of Inbound Norway. We set out with the goal to help other companies grow through inbound marketing as a HubSpot Partner. Within the first seven months, our dedicated team worked hard and we grew from being just a small startup to a HubSpot Platinum Partner. Today we tell the story of how it all happened.

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Hotjar – The not so secret weapon of the marketer

According to the State of inbound 2017, one of the biggest challenges for marketers is to measure ROI for their marketing efforts. Another challenge on the top 10 list is to find the right tools. Therefore, we would like to introduce you to the tools you as a marketer need in 2018 in order to analyze your marketing efforts – and, in turn, show you how to use them.

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4 signs that your CRM system is user-friendly

There are many different CRM systems out there, so how do you know which one is the best? Here are four signs that your CRM actually is user-friendly – and what to look for if you want to switch to a new one.

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What CEO's must know about marketing in 2018

Marketing is no longer about dumping money into a black hole and hoping that a customer or two comes out the other end. With today's methods, you can actually measure ROI (Return on Investment) on absolutely all marketing actions. Didn’t you know this? If so, you are perhaps not familiar with the fact that personas, website, and GDPR are keywords within today’s marketing either?

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